Founding Client Round: Only 2 Spots.
Applications close Friday, November 20, 2026.
Your Entire Pet Sitting Business, Custom Built for You in 6 Months
Your brand, website, handbook, SOPs, hiring system, automations and marketing funnels, all designed, written and built by Colleen Sedgwick and her team. You make the decisions. We do the building.
Founding Client Round: Only 2 Spots.
Applications close Friday, November 20, 2026.
Your Entire Pet Sitting Business, Custom Built for You in 6 Months
Your brand, website, handbook, SOPs, hiring system, automations and marketing funnels, all designed, written and built by Colleen Sedgwick and her team. You make the decisions. We do the building.
Is your whole business living in your head and your phone?
You built something real. Clients love you. The calendar is full. But behind the scenes...
Your website hasn't been touched since the day you launched it
Your logo came from a free app and your brand changes depending on which day you made the flyer
Your handbook, client agreement and policies are a patchwork of templates (or still on your someday list)
You want to hire, but you don't have a job post, an interview process or a way to train new sitters
New leads slip away because nobody followed up fast enough
You've bought the courses. You know what to do. You just don't have the hours to build it.
Here's the truth... you already know what your business needs. What you're short on is time. So we build it for you.
Is your whole business living in your head and your phone?
You built something real. Clients love you. The calendar is full. But behind the scenes...
Your website hasn't been touched since the day you launched it
Your logo came from a free app and your brand changes depending on which day you made the flyer
Your handbook, client agreement and policies are a patchwork of templates (or still on your someday list)
You want to hire, but you don't have a job post, an interview process or a way to train new sitters
New leads slip away because nobody followed up fast enough
You've bought the courses. You know what to do. You just don't have the hours to build it.
Here's the truth... you already know what your business needs. What you're short on is time. So we build it for you.
Imagine six months from now...
Sending prospects to a website that looks as professional as the care you give
Handing every new sitter a handbook, SOPs and a training checklist on day one
Knowing every new lead and sitter applicant gets a follow up automatically
Having 3 marketing funnels bringing in new client leads
Opening your 12 month marketing plan and knowing exactly what to post this week
Running your business as the CEO, with systems doing the work you used to do at 11pm
Why I Build This
I started pet sitting in 2001 after burning out as a special education teacher. Within a couple of years I was working 7 days a week, 365 days a year. I was making money and had zero life.
What changed everything? Systems, automation and a real team. That's how Pet Nanny grew to serve more than 2,000 clients on the Main Line of Philadelphia.
I've spent years teaching petpreneurs how to build those systems. And over and over, I hear the same thing:
"Colleen, I know what to do. I just need someone to build it."
So now we do. My team and I build your entire business infrastructure for you, custom to your brand, your services and your market.
How It Works:
Your 6 Month Build
-
Month 1: Discovery & Brand
We start with a 90 minute kickoff strategy call and a full audit of your systems, pricing, services and team. Then we create your brand identity and voice.
-
Months 2 & 3: Website & Operations
Your custom website goes live with copy written for you, your booking software connected, and local SEO in place. We write your handbook, client service agreement and SOP library.
-
Months 3 & 4: Hiring System & Automations
You get a complete hiring system, and we build the full PetSitterVA Automation Suite (all 9 automations) right inside your ActiveCampaign account.
-
Months 4 & 5: Marketing Funnels
We create 3 complete marketing funnels, each with its own lead magnet, landing pages and email nurture sequence. Plus a referral program.
-
Month 6: Marketing Plan & Handoff
You walk away with a 12 month marketing plan, content calendar, branded social templates, recorded training on every system, and a final CEO strategy session to map your next 12 months.
How It Works:
Your 6 Month Build
-
Month 1: Discovery & Brand
We start with a 90 minute kickoff strategy call and a full audit of your systems, pricing, services and team. Then we create your brand identity and voice.
-
Months 2 & 3: Website & Operations
Your custom website goes live with copy written for you, your booking software connected, and local SEO in place. We write your handbook, client service agreement and SOP library.
-
Months 3 & 4: Hiring System & Automations
You get a complete hiring system, and we build the full PetSitterVA Automation Suite (all 9 automations) right inside your ActiveCampaign account.
-
Months 4 & 5: Marketing Funnels
We create 3 complete marketing funnels, each with its own lead magnet, landing pages and email nurture sequence. Plus a referral program.
-
Month 6: Marketing Plan & Handoff
You walk away with a 12 month marketing plan, content calendar, branded social templates, recorded training on every system, and a final CEO strategy session to map your next 12 months.
Everything
That's Included
Brand Identity
- 90 minute kickoff strategy call with Colleen
- Business audit of your current systems, pricing, services and team
- Logo, color palette and fonts
- Brand voice guide and core messaging
- Brand style guide PDF
Website & Local Visibility
- Custom website, up to 8 pages: Home, About, Services, Pricing, Service Area, Careers, FAQ, Contact
- Website copy written for you
- Booking software integration (Time To Pet, Precise Petcare or similar)
- Local SEO setup and Google Business Profile optimization
Operations
- Employee or contractor handbook
- Client service agreement and policies
- Custom SOP library: service delivery, key handling, emergencies and quality control
Hiring System & Automations
- Job descriptions, interview guide and scorecard
- Sitter onboarding and training checklist
- PetSitterVA Automation Suite: all 9 automations, custom built in your ActiveCampaign account
Marketing Funnels
- 3 complete marketing funnels, each with a custom lead magnet, opt in page, thank you page and a 5 to 7 email nurture sequence
- Referral program setup
Marketing Plan & Handoff
- 12 month marketing plan and content calendar
- Branded social media templates
- Recorded walkthroughs of every system we build
- Final CEO strategy session to map your next 12 months
Support Throughout
- Monthly 1:1 progress calls with Colleen
- Shared project board so you always see what's done and what's next
- One full year of CEO Academy, including the complete Treasure Chest
Your Investment
| What You Get | Value |
|---|---|
| Brand identity and style guide | $5,000 |
| Custom website, website copywriting and local SEO | $8,000 |
| Custom employee or contractor handbook | $3,000 |
| Client service agreement and policies | $1,500 |
| Custom SOP library | $3,500 |
| Hiring system | $3,000 |
| Complete Automation Suite (all 9 automations) | $3,997 |
| 3 complete marketing funnels | $10,000 |
| 12 month marketing plan | $3,000 |
| Private 1:1 strategy calls with Colleen | $3,000 |
| One year of CEO Academy with Treasure Chest | $6,000 |
| Total value | $49,997 |
Founding Client Investment: $25,000, paid in full (financing options available)
This is a founding round. Once these 2 spots are filled, the Private Build goes to $40,000. Founding clients lock in the lowest price this will ever be offered.
Software subscriptions (ActiveCampaign, booking software, hosting and domain) are paid separately so everything stays in your name.
Who This Is For
This is perfect for you if...
- You're launching a pet sitting or dog walking business and want to start the right way from day one
- You already have paying clients and you're ready to grow with real systems
- You want a professional brand and systems without building them yourself
- You can review drafts and give approvals within 5 business days
- You're ready to invest in your business as a CEO
This is not the right fit if...
- You're looking for ad management or someone to hire sitters for you
- You can't set aside time for monthly calls and timely approvals
- You want ongoing content creation or website updates after handoff
Frequently Asked Questions
How much of my time will this take?
You'll join a 90 minute kickoff, a monthly 1:1 call with Colleen, and review drafts as they're ready. We ask for your content and approvals within 5 business days so your build stays on schedule.
What if I'm not tech savvy?
That's exactly why this exists. We build every system for you and record a walkthrough of each one, so you and your team always know how it works.
How many revisions do I get?
Every deliverable includes 2 rounds of revisions.
What tools will I need?
You'll need a domain, website hosting, booking software and ActiveCampaign. Those subscriptions are in your name and paid by you, so everything we build belongs to you.
What's not included?
Ad spend or ad management, software subscriptions, professional photography or paid stock images, printing, job board and background check fees, recruiting or hiring sitters on your behalf, website maintenance after handoff, licensing, insurance, trademark registration, accounting, ongoing content creation and legal review. We recommend your attorney review your handbook and service agreement.
What happens after the 6 months?
You'll have recorded training on every system and a mapped plan for your next 12 months. Your CEO Academy membership continues for a full year from enrollment, so you keep getting support while you run what we built.
Is there a payment plan?
The founding investment is $25,000, paid in full. Financing options are available, and we'll walk you through them on your Clarity Call.
What results can I expect?
You'll walk away with a complete brand, website, operations library, hiring system, automations and marketing funnels ready to use. Revenue results depend on your market and how you put these systems to work, so results vary.
What's your refund policy?
There are no refunds once kickoff begins.
How does the application work?
Fill out a short application. If it looks like a fit, you'll book a Clarity Call with Colleen. If we both say yes, you'll sign your agreement, complete payment, and we'll schedule your kickoff.
Ready to Have Your Business Built for You?
Six months from now, you can have the brand, website, team systems and marketing that let you run your business like a CEO.
Getting started is simple:
Submit your application
Book your Clarity Call with Colleen
Kick off your build
Only 2 founding spots at $25,000. Applications close Friday, November 20, 2026. After this round, the investment goes to $40,000.
