Join the CEO Academy™
The 12-Month Operating System for Pet Business Owners Who Are Done Running the Show and Ready to Lead It.
The CEO Academy™
You built something real.
Real clients.
Real revenue.
Real proof that what you offer is worth paying for.
And you are still answering texts at 10pm.
Still covering the shift when a sitter ghosts.
Still the one person your entire business cannot function without.
...And you are still answering texts at 10pm.
...Still covering the shift when a sitter ghosts.
...Still the one person your entire business cannot function without.
You didn't build a business.
You built a very expensive, very exhausting job.
And deep down, you already know that.
The Part Nobody Talks About...
You crossed the hardest hurdle there is.
You started with nothing and turned it into something that pays you.
You crossed the hardest hurdle there is. You started with nothing and turned it into something that pays you.
That is genuinely rare.
But the ceiling is real.
Every time you try to grow
...the workload grows with it.
You hire someone and spend three weeks training them.
You add clients and find yourself back on the road...
You take a weekend away and come home to fires.
Your business runs because you show up.
EVERY. SINGLE. DAY.
Your business runs because you show up.
EVERY. SINGLE. DAY.
And until that changes, nothing else will.
A pet sitter told me she hadn't slept past 6am in three years.
She had four sitters on her team...
and was still covering morning visits herself because
"it's just easier."
She was proud of her business...
and quietly terrified it would collapse the moment she stepped back.
That's not a business.
That's a trap with a cute logo.
Sound familiar?
There are two types of pet business owners.
The first type runs their business.
They cover every gap, know every client, and fill every hole. Revenue climbs. So does the exhaustion. They're proud of what they built and privately terrified it can't survive without them....because it can't.
The second type leads their business.
They made one critical shift, and it changed EVERYTHING downstream.
How they hire. How they price. What they do on a Tuesday morning.
The first type runs their business.
They cover every gap, know every client, and fill every hole. Revenue climbs. So does the exhaustion. They're proud of what they built and privately terrified it can't survive without them
....because it can't.
The second type leads their business.
They made one critical shift, and it changed EVERYTHING downstream.
How they hire. How they price. What they do on a Tuesday morning.
They stopped being a pet sitter
who owns a business.
They stopped being a pet sitter who owns a business.
They became the CEO of a pet care company.
They became the CEO of a pet care company.
That is not a mindset trick. It is a structural transformation in your systems, your team, your operations, and your identity.
It requires a specific sequence of moves, made in a specific order.
That is exactly what The CEO Academy™ is built to deliver.
The CEO Academy™
12 months. Proven sequence. One transformation.
It's not another course.
It is a 12-month operating system.
Built exclusively for pet sitting and dog walking business owners, designed to move you from overwhelmed operator to actual CEO.
Colleen built her own pet sitting business on the Main Line of Philadelphia, scaled it to six figures, and has coached hundreds of petpreneurs through this exact transformation.
She's not teaching theory.
She is teaching the moves, in the sequence, that build profitable, owner-independent businesses.
She is selective on purpose.
She only takes on clients she knows she can help.
That's why there are 10 spots.
The October cohort is filling now.
Founded by Colleen Sedgwick, pet business owner, industry leader, and a trusted coach in the pet care space.
She shows pet business owners how to get more clients, make more money, and build a business that doesn’t require them to be everywhere at once.
Because she’s done it.
Colleen built and scaled her own pet sitting company on the Main Line of Philadelphia into a six-figure, in-demand business and then went on to coach hundreds of petpreneurs through the same transformation.
Founded by Colleen Sedgwick, pet business owner, industry leader, and a trusted coach in the pet care space.
She shows pet business owners how to get more clients, make more money, and build a business that doesn’t require them to be everywhere at once.
Because she’s done it.
Colleen built and scaled her own pet sitting company on the Main Line of Philadelphia into a six-figure, in-demand business and then went on to coach hundreds of petpreneurs through the same transformation.
The CEO Transformation™
Your 12-Month Operating System
Every phase builds on the last. The order is not arbitrary. The order is the method.
Phase 1
Months 1 to 3: Foundation and Freedom
We start with time because without it, nothing else can be built.
Your kickoff session maps your 12-month vision and identifies your highest-leverage first moves. Then we deploy The Freedom Formula™, a diagnostic and implementation system designed to recover 10 or more hours in your week, fast.
Students are consistently surprised by how quickly this hits.
From there, The Fast Hire System™ gets your next team member hired, trained, and in the field so you can stop personally covering every visit.
Phase 1 Target: Time back. A team member in place. You breathing again.
Phase 2
Months 4 to 6: Systems and Scale
Time is reclaimed. A team is in motion. Now we build the infrastructure that lets you grow without creating new chaos.
The Pet Sitter's Efficiency Engine™ surfaces the bottlenecks silently capping your revenue. The Marketing Magic Lab deploys client acquisition strategies built for the pet care industry, not recycled from a generic small-business playbook.
Your Petpreneur Headquarters becomes the operational core of your company with SOPs, hiring documents, and communication frameworks. The PawPoint Profit System™ ensures your pricing reflects your value and you're keeping what you earn.
Phase 2 Target: Clear systems. Profitable operations. Real momentum toward $7K-plus months.
Phase 3
Months 7 to 9: Team Building
Foundation built. Systems in place. Now we build the team that makes the whole thing real.
We create a candidate pipeline so you're never scrambling for coverage.
We master your interview and assessment process so you stop hiring people who look great and vanish in 30 days.
We build an onboarding experience that makes new team members productive from Day 1, not after weeks of hand-holding.
Phase 3 Target: A team of 3 to 5 sitters you actually trust. $10K months becoming your new baseline.
Phase 4
Months 10 to 12: Automation and Graduation
This is where the business stops needing you to run it.
We deploy the Pet Nanny Coach AutoSuite™, six done-for-you campaigns handling client communication, sitter onboarding, and follow-up automatically.
Weekly group coaching, monthly private 1:1s, and hot-seat opportunities continue through graduation. You never get stuck. By Month 12, you have a company that functions when you're at your kid's game, at brunch, or simply not thinking about work.
That is the graduation: a real company with a real CEO at the helm.
What You Get Inside The CEO Academy™
Standard & VIP Members Receive:
Weekly live group coaching calls where real problems get solved in real time.
Monthly private 1:1 strategy sessions with Colleen, focused on your business, your numbers, your next moves.
The complete four-phase CEO Transformation™ curriculum including the Freedom Formula™, Fast Hire System™, Pet Sitter's Efficiency Engine™, Marketing Magic Lab, PawPoint Profit System™, and Pet Nanny Coach AutoSuite™.
Done-for-you SOP templates, hiring documents, and onboarding systems. Hot-seat access every call.
And a community of serious petpreneurs comparing wins, not just struggles.
VIP members additionally receive:
Quarterly intensive 1:1 sessions with Colleen.
Guaranteed hot-seat access at every group call.
A comprehensive Business Audit to identify exactly what's holding your revenue back.
Five fully custom SOP templates built for your business specifically.
The Investment That Pays for Itself in Phase 1
Standard: $5,997 per year (or $550 per month)
Standard: $5,997 per year
(or $550 per month)
VIP: $8,997 per year
(or $825 per month)
VIP: $8,997 per year (or $825 per month)
One properly hired team member takes 15 hours per week off your plate.
Redirect even a fraction of that time to growth and this program pays for itself before Phase 1 ends.
- Most students hit positive ROI before the end of their first quarter -
Here's the perspective check:
A mid-level pet sitting franchise costs $50,000 to $100,000 upfront, plus ongoing royalties, plus a rigid model built for someone else's market.
The CEO Academy™ gives you proven infrastructure, personalized strategy, and direct coaching to scale the business you've already built. No franchise fees. No royalties. No one-size-fits-all playbook telling you how to run something you created.
And every month you wait is another month paying the "I'm still doing this myself" tax.
In hours.
In revenue.
In distance between where you are...
In hours.
In revenue.
In distance between where you are...
and where you know you should be.
The October cohort is the only cohort this cycle.
10 spots. They will fill.
The May 1st cohort is the only cohort this cycle.
10 spots. They will fill.
This Is Not For Everyone...
Not right for you if you're just starting out, looking for a shortcut, or have already decided coaching doesn't work.
The CEO Academy is built for you if:
You own a pet sitting or dog walking business generating $3K to $7K per month and you are ready, not just interested, to push through the ceiling that revenue creates.
You're working 40-plus hours a week and you are done with that being your story.
You take direction, follow through, and understand that results belong to the person who does the work.
You want a business where as it gets bigger, your life gets better. Not busier. Better.
If that's you...October will be your moment.
And it is coming fast.
What Happens Next...
We review every application for fit, readiness, and available capacity. Accepted students receive immediate access to the Welcome Series, Kickoff Guide, Student Handbook, Syllabus, and community before Day 1.
This is how you join us:
Step 1: Apply now for one of the 10 available spots.
Step 2: We review and respond.
Step 3: If it's a match, we start in October.
Step 1:
Apply now for one of the 10 available spots.
Step 2:
We review and respond
Step 3:
If it's a match, we start in September
10 spots. One start date.
10 spots. One start date.
One version of you who looks back at this moment as the one where everything changed.
One version of you who looks back at this moment as the one where everything changed.
One version of you who looks back at this moment as the one where everything changed.
You've already done the hardest part.
Building from nothing. Finding clients who trust you. Growing a reputation that took years to earn.
That required more grit and patience than most people have.
What's ahead of you is not harder. It's different.
It requires a guide who has walked this path, in this industry, and helped hundreds of others do the same.
Every week you spend running the business instead of leading it is another week your business owns you.
...Another week it cannot survive without you.
That is not why you started this.
The window is open. 10 seats. One start date.
You've already done the hardest part.
Building from nothing. Finding clients who trust you. Growing a reputation that took years to earn.
That required more grit and patience than most people have.
What's ahead of you is not harder. It's different.
It requires a guide who has walked this path, in this industry, and helped hundreds of others do the same.
Every week you spend running the business instead of leading it is another week your business owns you.
...Another week it cannot survive without you.
That is not why you started this.
The window is open. 10 seats. One start date.